Startup Launch Merchandise
Launch-day merch pack — tees and zipper hoodies — for a software startup's public debut.
CodeCrafters wanted merchandise that felt like a consumer brand, not corporate giveaways, for their launch event: 40 cotton tees with a gradient wordmark and 20 zipper hoodies with tone-on-tone chest branding. DTF printing captured the gradient perfectly on cotton, something screen printing could not do economically at this quantity.We delivered the full pack in eight days, individually folded and ready for their launch-event gift bags.
The Challenge
A multi-color gradient logo on cotton fabric at a 60-piece quantity, where screen printing setup costs would have blown the startup's budget.
Our Solution
We recommended DTF transfers, which reproduce gradients with no per-color setup cost — the client got retail-quality prints at nearly half the projected screen-printing price.